CONCEPTUAL METAPHORS OF EXPRESSING TRANSHUMANISM IN “SPRAWL” TRILOGY BY WILLIAM GIBSON

In the article, author studies stylistic means for expressing transhumanism in William Gibson’s debut cyberpunk “Sprawl” trilogy, which touches particular on social, moral and ethical problems of high technologies. The purpose article is to study those conceptual metaphors trilogy that figuratively actualize TRANSHUMANISM concept. To achieve this goal, examines fantastic world formed by them, then analyzes how positive (+), negative (-) or neutral labeling (?) these conveys attitude general. sum, message contradictory (ambivalence neutrality (9?) prevails over (7+) (5-) labeling): IS THE NORM (+/?); REALITY UNHAPPINESS / DEATH (-); HUMAN A MACHINE (?/-); CYBORGISATION VIOLENCE VIRTUALITY SPACE (?); CYBERSPACE SECRET SUPERPOWERS (+); SECOND LIFE ANOTHER WORLD (CYBERSPACE) PARADISE (+) HELL HAPPINESS HACKER ENTRY FRONTIER COWBOY POSTHUMAN CONSCIOUSNESS WEALTH QUEST OF IMMORTALITY HALF-LIFE NETWORK/WEB (?).